See where your downloads actually come from.

Apple has the data, but it is hard to use

App Store Connect holds good data, spread over separate screens and reports. Apple's Analytics Reports API goes further, and it names the websites and apps that sent people to your page. Its reports do not stay around, though, and setting them up takes an Admin key and some patience.

Apptiller walks you through starting the reports once. After that it reads them every day and stores them, so you can still compare next quarter.

What you get

• Impressions, page views, downloads and conversion for the last 28 days, against the period before
• Every source: App Store search, browse, web referrers, app referrers and campaign links
• Who sent people, by name: the websites and apps, with page views and first-time downloads
• Each product page, default and custom, with how many people it turned into downloads
• Category chart positions, where your app places
• Downloads by storefront and language

The questions it answers

Why did downloads move last week? Is the article that mentioned you sending anyone? Does your custom product page convert better than the default one? Is a new country growing while you look elsewhere? Those are questions you can normally only answer by exporting reports and joining them yourself.

Apptiller answers them in one place, next to your search ranks and AI answers, because a move in one usually explains a move in another.

Noise is labelled as noise

Small apps have small numbers. A day with three downloads instead of one is not a trend, so Apptiller compares each number with its usual range. You only get an alert when something moved more than normal. A daily digest by email or Telegram goes out on days there is something to decide, and not on the others.

Revenue and ads in the same place

If you connect RevenueCat, Apptiller adds subscribers and revenue, so you can see whether more downloads turned into paying customers. Apple Ads, Meta Ads, Google Ads, AppsFlyer and Adjust can be connected too, which keeps paid installs apart from the organic ones you are trying to grow.

What the numbers can't show

Apple leaves small counts out of its detailed reports for privacy, so a referrer that sent only a few people may not be named. Apple's reports also run a few days behind. Apptiller says so on the page instead of showing a gap as a zero. Analytics are for apps you own: it reads your own account, and does not estimate other apps' downloads.

A worked example

Downloads dropped 20% last week and you want to know why. In App Store Connect that means checking several screens and exporting data. In Apptiller the Traffic tab shows App Store search down while web referrers held steady, Keywords shows your main search slipping from #6 to #11 on the same days, and Reviews shows a new one-star theme after your last version. You now have a story you can test, and a place to start.

The opposite happens too. A sudden jump in page views from a website turns out to be one article, named in Who sent them, and you can thank the author and ask what else they are writing.

Reading conversion on a small app

Conversion is downloads per unique impression, as Apple counts them, and on a small app it moves around a lot. Compare sources rather than the single total: people arriving from a recommendation tend to download far more often than those who saw you in a search list. If page views are healthy but downloads are low, the problem is your screenshots and description, not your keywords. If impressions are low, the problem is being found at all. Knowing which one you have decides what to work on next.

Why keeping your history matters

Year-on-year comparisons, seasonal patterns and the effect of a change you made in spring all depend on data you still have in autumn. Apptiller stores the reports as they arrive, so the longer it runs the more useful it gets, even during months when you are busy elsewhere. You can also mark launches, releases and promotions as moments, so that later you can read a change in the numbers against what you did at the time.

Getting started

Connect App Store Connect from Connections. Apptiller checks what your key can see, walks you through starting Apple's reports if they are off, and tells you when the first data will land.

Guides

To count what your website's banner brings, follow the Smart App Banner guide and give it its own campaign.

Questions