Stop paying for ads that bring nothing.

The hard part is knowing what to change

Ad platforms show you plenty of numbers, and each one reports its own success. For a small app, the real question is simpler: which of these campaigns is worth the money, and what should you do about the ones that are not?

Answering that means joining spend from the ad platform to what your attribution tool and revenue data say happened afterwards. Apptiller does that join every day, so a campaign is judged by what it brought, not by what it claims.

What you get

• Spend, installs, trials, customers and revenue per campaign, side by side
• A daily comparison of each campaign, ad group and keyword with the rest of its group, over the last 14 days
• Findings with their evidence: what stands out, by how much, and how sure Apptiller is
• One proposed change per finding: a pause, or a bid or budget step of 20%
• A daily report from the agent on what matters, on paid plans
• Alerts when spend jumps, stops by itself, or tracking breaks, on paid plans
• What each change did, measured after it settles, with one click to undo it

Small numbers are treated as small

A campaign with four installs has not proved anything. Apptiller needs at least ten results before it judges a group, and uses a statistical test to separate a real gap from luck. Most days on a small account nothing stands out, and it says so instead of inventing work for you.

One change at a time

If you change a budget and a bid on the same day, you can never tell which one did what. So while a change is being measured, Apptiller leaves that campaign, what sits above it and what sits inside it alone. Before writing anything it reads the live value, and it stops if someone changed it since. Each step is 20% at most, and every change records what it replaced, so undo puts back exactly what was there.

You choose how far it goes

Each app has one of three modes. Watch only reports. Ask is the default: the agent proposes and you approve each change. Autopilot applies its own proposals by itself, inside limits you set.

Those limits are the biggest step a change may take, the most one change may add to a day's budget, which kinds of change are allowed, and any campaigns it must never touch.

How Autopilot stays safe

• It is off until an owner turns it on for an app
• Two changes a day per app at most
• Budget raises need a limit you set
• It stops if the report finds a problem with the data, or if tracking or a sync looks broken
• It keeps away for 30 days from anything you undid or rejected
• You are told about each change straight away, with a link to undo it

A worked example

Say you run three Apple Ads campaigns for a meal planner. Over two weeks, broad search has spent $420 for 14 trials, while your brand and category campaigns pay about a third of that per trial. Apptiller flags broad search as costly, shows the numbers, and proposes pausing it. You approve, and the campaign pauses in Apple Ads. A week later the change shows what it saved and whether total trials held up. If they did not, one click puts it back.

What it can't do

It will not build campaigns, write ads or choose your audience. It works on the campaigns you already run. It also needs something to compare: one campaign with one ad group gives it nothing to judge, so run a few and give them time. And it never spends more than you allow: on Ask, nothing moves until you approve it.

Which ad platforms work today

Apple Ads, Meta Ads and Google Ads all connect today, Apple Ads on Advanced accounts. Meta and Google are still reviewing Apptiller: until they finish, Meta may refuse a connection, and Google shows an "unverified app" screen you can continue past. An attribution source such as AppsFlyer, Adjust or Apple's AdServices lets Apptiller judge ads by what they really brought, and Autopilot needs one.

Where it fits with organic growth

Paid and organic work on the same app. Apptiller shows your ads next to your search ranks, listing changes and AI answers, so paid installs stay apart from the organic ones you are trying to grow. If a campaign looks worse the day you changed your subtitle, you see both on the same page.

Getting started

Add your app, connect your ad account under Connections, and link it to the app. Connect an attribution source if you have one. The first comparison runs the next morning. Proposals are on every plan, and you can apply them by hand. The daily agent, live alerts and Autopilot are on paid plans.

Questions